Michigan Home Builder Violates NAR Trademark and Industry Commission Payment Structure
It’s interesting what some real estate industry professionals will do to advance their position in a highly competitive market. A Michigan-based home builder recently offered to pay one of my company’s real estate agents a direct commission on the sale of a condo. For those of you who don’t know, in almost every case, it is illegal for a REALTOR® to receive a commission payment from a source other than the brokerage he or she works for. In other words, in almost every single instance, a Realtor’s commission is paid first to their brokerage, who in turn pays the REALTOR®.
An honest mistake, right? Well, that’s what I thought too, until I learned from my agent that the method of payment for her commission was to be a direct deposit into a debit card account. And on top of that, the debit card in question bore the National Association of Realtor’s trademarked word “REALTOR” directly on the face of the card. (Even if I didn’t work in Real Estate Fraud Forensics, as a REALTOR®, all sorts of alarms should have been going off in my head; and luckily for me, my agent had the same reaction.) After confirming that the offending home builder knew that the agent worked for my brokerage, I sent him the following letter:
Dear Sir:
I have tried to reach you through email and phone messages and have not heard back from you. I have some concerns about your current marketing. My first concern is the REALTOR REWARDS debit card you are offering agents. First of all, the word “Realtor” is trademarked by the National Association of Realtors® (NAR), and therefore should not be used on the face of a debit card.
Second, paying commissions directly to agents is illegal; commissions are not allowed to be paid to an agent except through their broker. Any commissions that you have paid directly to agents not under your control should be audited and their brokers contacted so that these payments can be rectified.
Your enthusiasm may have over taken you and I hope that your intentions were not to infringe on any trademarks or break any laws–so I would appreciate a call back so that we can discuss these matter immediately.
Sincerely,
Ralph R. Roberts
Ralph Roberts Realty, LLC
30521 Schoenherr Road
Warren, MI 48088 USA
As an active member of the National Association of Realtors®, I have sworn to uphold the Association’s Code of Ethics, and when I see a potential violation of our professional standards, I don’t just sit by and let it happen.
Long story short, the home builder in question finally returned my call, and upon hearing that the National Association of Realtors® would be issuing a cease and desist order on his unauthorized REALTOR REWARDS debit card, he agreed to stop issuing and using the card, and also agreed to stop his practice of paying REALTOR® commissions directly to broker-affiliated agents.
So what does all of this have to do with Real Estate and Mortgage Fraud? Well, if you stop to think about it, if it was easy enough for some random home builder in the state of Michigan to convince a bank to issue ‘affinity’ debit cards with the word “REALTOR” on them, how hard would it be for a savvy real estate fraudster to do the same. Too easy, I’m guessing. The more people who know about the potential dangers associated with offending debit cards, as well as builders who pay commissions directly to Realtors who do not work for their firms, the better off we all will be.



